Linkedin is the world’s largest professional network 300 million members and in over 200 countries worldwide.
Now you know the statistics and mission, check out this quick video explaining what exactly Linkedin is and the purpose it serves:
It is quite clear that Linkedin differs from other social media platforms. Workload Innovation released some really interesting statistics in their blog about the profiles of Linkedin users:
Linkedin is an effective way to promote yourself and your business:
Although Linkedin is effective when seeking employment, marketers can exploit this platform set up their company and showcase page. Marketers can use the different sections to provide detailed information about their work/business and can promote new blog content, products and services. Marketers can advertise themselves and their skill set through their Linkedin account.
Utilising the company page:
According to kmsmarketing the company page on Linkedin can be used as an exhibition stand which marketers use to introduce themselves or their company can direct people straight to their website. According to Demand Media the company page is an effective way to establish credibility and expand marketing. The company page provides marketers with the opportunity to interact with other members and groups and participate in discussions related to their industry and thus demonstrate their company’s and their own expertise. As well as promoting products and services Linkedin also enables marketers to add rotating banners as well as coupons and discounts, videos, and recommendations from customers, peers and colleagues.
Linkedin is an effective tool in both building and maintaining important relationships. According to the Social Media Examiner Linkedin enables you to keep track of your long list of connections and even be alerted of when one of your contacts has an event happen, you can then pop them a note to acknowledge their success. You can also use tools to make your own private notes to remember key information about each person , so when you reconnect you can pick up where you left off and strive toward a stronger relationship. Linked also has a relationship tabs which is specifically designed to both build and maintain relationships. Check out this image below which provides a clear description of how these tabs work:
Although Linkedin may not have the same reach as Facebook or Twitter, it is an invaluable tool for B2B marketing. Multiview discuss four ways to effectively use Linkedin for B2B marketing, which are as follows:
Join discussions groups – Marketers can build brand awareness for their company/business by actively participating in industry related discussion groups and thus express their own or their company’s insight and knowledge.
Share new content – Marketers are constantly generating new content whether it is for their own blog or company website. Linkedin provides the opportunity for marketers to promote original content to other industry professionals, as content can be shared on both corporate and personal pages.
Make direct connections with decision makers – Marketers can find decision makers at specific companies through their job title and description. This is extremely important and valuable for marketers as they can directly target their audience one on one.
Update the corporate page often – It is important that marketers update the company page and promote the most important information. The company page on Linkedin should be updates as the company’s website is. This enables B2B marketers to have consistency with their brand image and reach professionals that would not otherwise have found the company.
Linkedin can be used for much more than gaining a new job. As a marketer it is important to take full advantage of this FREE platform as a simple marketing strategy for your business.